Fame or Brand?

 It is said that "Negativity sells faster"

The fundamental on which Media and Social Media works

But watch the word "Sell"

Cheap stuff are always sold and u have lot of buyers for it

Brands are bought and have few admirers 

In last 20 years my observation is that Indian Media every day hit rock bottom. It is in worse stage now. Everyone work for TRP. It doesn't matter if the particular news item add any value to audience or not. Controversy is the key driving point 

If you look at the anchors today, none serve the purpose of journalism. Plant controversy and drag the news till you squeeze out maximum value from it

Youtube is no different, if you carefully watch few so called known people you will find that they have no interest in telling you facts. They just plant a controversy and let people start getting mad on it. The more they share, the more money you make and sleep, rest people will do for you

Same goes with microblogging sites like Twitter, Plant a controversy

but unfortunately people don't understand that while fuelling your Anxiety makes money for them but you actually lose out on your health, Family, Friends and your work 

If you watch insta reels, its such a quick business idea to make money and easier for ladies for reasons you all know

Let me ask you few simple question and you answer it to yourself. Does these things help you to be a better person? does it help you to drive better value from your life? Does it add value to your family life?

This is why Fame is sold and credibility is acquired over a long time

Hence fame has huge number of followers but credibility has only few admirers

As i always say Fashion is sold by season, Style is built over a life time

Social Media build Fame

Your Ground work builds Brand 

Build your BRAND, not FAME

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I am not a professor of Brand management, I am just a student and spoke my heart out because I learned that BRAND is also about honesty